A series of 30-second television commercials for George clothing,
the label sold through Asda stores, starts this Friday. The ads coincide
with the run-up to the new school year in September. The campaign
concentrates on children’s clothes, and promotes the idea that clothes
should be fun, durable, enjoyable, as well as fashionable. It also aims
to demonstrate that the George branded range is value for money through
the Asda link.
The campaign was created by Asda’s advertising agency, Publicis. The
clothing range is named after its designer, George Davies.
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