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ANALYSIS: Viper project seeks clearer view of AB data - Media companies last week announced a joint project to uncover more in-depth profiling of people in the affluent AB social group. Sue Beenstock reports on the drive for more and better consumer infor
While most marketers now have a good idea of their customers - where they live, what kind of jobs t...
Analysis: Why marketing partnerships must not alienate their target audience - A successful marketing tie-in requires commitment, openness and shared objectives between both parties - something which recently cost one utilities company dear in its link-up
The NSPCC’s Full Stop 北京赛车pk10 has touched the national consciousness with its arresting catc...
ANALYSIS: Ford looks to the future with Kwik-Fit deal - Ford’s buyout of Kwik-Fit is crucial to its ’showroom to scrapyard’ strategy It’s not about building cars, it’s about building relationships with drivers. Sue
It was at last year’s Detroit Motor Show that the world’s second-biggest car maker, For...
ANALYSIS: Supermarkets entice the ’ultra’ customers - Tiered and tailored loyalty cards are likely to replace retailers’ basic schemes as they seek to motivate and retain high-spenders, as Sue Beenstock reports
Tesco’s relaunching of its Clubcard into gold, silver and bronze tiers this summer comes as n...
Analysis: UK supermarkets insist their price is right - Leading UK supermarkets continue to market on price, yet the Monopolies Commission is poised to investigate pricing tactics. Sue Beenstock reports
Depending on who you listen to, the Office of Fair Trading’s (OFT) investigation into profit ...
MARKETING MIX: That was the week that was
15 years ago: Sainsbury’s breaks new ground by advertising its own brand of pet food, Supreme...
MARKETING FOCUS: Queuing up to quit - As millions try to kick the habit there is huge potential for cessation aids to innovate and build share, writes Sue Beenstock
If there’s one thing worse than standing outside your office shivering in the January frost a...
MARKETING MIX: Pen portrait
Francis Goodwin is managing director of Maiden Outdoor. In the past five years, since forming part ...
MARKETING MIX: Brand manager of the week
What is your greatest work achievement?...
MARKETING MIX: Job-seekers milk ad opportunity
Want a new job and not sure how to go about it? Well, if money is no option it seems that a press a...
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