What is your greatest work achievement?
We have just completed an extremely successful press, dealer and media
launch of the new Discovery, which has reinforced its position as the
best 4WD in its segment. For me, this is the culmination of team work in
global market research, innovative engineering and media technology, as
well as internal and external PR.
What would be your dream brand to work on and why?
Something with an international focus, in either the service or
entertainment sector, with the same kudos as Land Rover.
What would you do if you were not in marketing?
I could have tried to make more of a success of my thespian
activities.
Failing that, I’ve always wanted to be a milliner.
Which is the best agency you have worked with?
Craik Jones (Watson Mitchell Voelkel), our global relationship marketing
agency, since desirability of Land Rover products is best developed
through demonstration off-road, often initiated by direct mail. Its
ongoing success in the Royal Mail/DMA awards are a testament to
this.
What is the worst part of your job?
The number crunching.
What was your most embarrassing mistake?
Realising I had the wrong presentation script after standing up to speak
to a group of Italian journalists. They certainly got the gist, because
we managed to exchange mutual gestures in the bar later.
What was your best work-related trip?
To the Salon Tout terrain in Val d’Isere, France, to assess competitor
4WD vehicles with the benefit of some fantastic scenery! The ’apres
drive’ wasn’t bad either.
Who is the business person you most admire and why?
Jonathan Porritt, government and business advisor on the
environment.
He demonstrates flexibility and tenacity through his transformation from
pressure group spokesman to business advisor. His professionalism has
helped encourage industry to adopt environmental objectives as a
credible source of competitive advantage.
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