15 years ago: Sainsbury’s breaks new ground by advertising its own
brand of pet food, Supreme, on ITV and Channel 4 for the first time;
Apple Computer launches its Macintosh home computer to compete with
IBM’s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export.
10 years ago: Murdoch Magazines fires the first shot in the battle
between TV listings titles by confirming that it plans to launch a
magazine called TV Guide in March; Barclays becomes the first bank to
abolish transaction charges on banking services for all of its current
account personal customers; Butlins Holidays launches its first joint
sales promotion, in association with Woolworths.
5 years ago: Media group CIA acquires the London Media Group, taking its
total number of UK network shops to 12; media magnate Tony O’Reilly, the
owner of Irish Independent Newspapers is revealed to be battling with
Mirror Group Newspapers for ownership of The Independent; the European
Parliament votes to introduce legislation to prevent European media
companies controlling too many media outlets.
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