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MARKETING MIX: Clear champion in Marketing’s Christmas quiz

January 29, 1998, by MIKE HEWITT And TERRY HUNT

Marketing’s famous Christmas quiz may have generated a flood of entries, but only one was 100...

MARKETING MIX: Claydon Heeley in feat over boardroom table

January 29, 1998, by MIKE HEWITT And TERRY HUNT

Claydon Heeley’s recent growth has led the agency to take over the top floor of the famous Gl...

MARKETING MIX: Persuaders persuaded

January 29, 1998, by MIKE HEWITT And TERRY HUNT

Richard McCann, director of Michael Rines Communications, is a historic motor racing enthusiast and...

MARKETING MIX: Jurgen carries pounds 6.6m price tag

January 29, 1998, by MIKE HEWITT And TERRY HUNT

Ten new names have been added to the Football Crazy team member list, so it’s time to spend, ...

MARKETING MIX: I’ll name that brand in one!

January 29, 1998, by MIKE HEWITT And TERRY HUNT

Today’s mystery brand was launched in Britain in 1960, although the animated jungle character...

MARKETING FOCUS: Loyalty’s limits - All brand owners want it, but what does it mean? Mike Hewitt suggests customer loyalty has nothing to do with plastic cards, while Terry Hunt insists they provide a valuable insight

January 29, 1998, by MIKE HEWITT And TERRY HUNT

If there was one buzz word which defined 1997 for marketers, it was loyalty. No marketing director ...

MARKETING MIX: A word to the wise

January 29, 1998, by MIKE HEWITT And TERRY HUNT

He started out with MFI Furniture, spent five years in ad agencies and then moved to Sony PlayStati...

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