MARKETING MIX: Claydon Heeley in feat over boardroom table

Claydon Heeley’s recent growth has led the agency to take over the top floor of the famous Glass Mill on Battersea Bridge. The fifth floor, with fabulous views over London, was designed as a residential penthouse, and partner Mark Heeley admits that the thought of a luxurious office, complete with city panorama, did cross his mind.

Claydon Heeley’s recent growth has led the agency to take over the

top floor of the famous Glass Mill on Battersea Bridge. The fifth floor,

with fabulous views over London, was designed as a residential

penthouse, and partner Mark Heeley admits that the thought of a

luxurious office, complete with city panorama, did cross his mind.



In the end, however, conscience (and creative director Rob Scott) won

out and Heeley decided to hand the space over to the creative

department.



As well as offices, the space would contain a creative boardroom

epitomising the creative spirit of the agency.



Claydon Heeley called in architect Mark Innes to design a

highly-polished, specially reinforced metal floor supporting a boardroom

table to die for: 400kg of metal and wood, filled with computer

technology and gadgets, laquered and sprayed ’Claydon Heeley

purple’.



The only problem was getting it into the building. Windows were removed,

double doors dismantled and cranes hired. The whole agency watched as

the table prepared for entry. Then the police arrived and, rather

humourlessly, moved the crane on.



All appeals having failed, the most glamorous table in London was sent

back until the early hours of the following morning when the agency

finally managed to sneak it back onto Battersea Bridge and into the

building.



It looks stunning, but Mark Heeley admits that, for a while, the IKEA

catalogue’s office furniture began to look very attractive.



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