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MARKETING MIX: I’ll name that brand in one!

March 05, 1998, by A CROSTHWAITE

In 1869, a fruit merchant and an icebox manufacturer shook hands in Camden, New Jersey to form a bu...

MARKETING MIX: Persuaders persuaded

March 05, 1998, by A CROSTHWAITE

She may be marketing director of River Publishing, but Nicola Murphy admits she is a soft touch whe...

MARKETING MIX: A word to the wise

March 05, 1998, by A CROSTHWAITE

He’s chairman of the AMCOM Resources media independent, he’s president of NABS and a pr...

MARKETING MIX: Opening the door to customer intimacy

March 05, 1998, by A CROSTHWAITE

Getting close to your customers has quite rightly been identified as the major marketing issue of t...

MARKETING MIX: Scrum on down to enter squad for NABS Rugby

March 05, 1998, by A CROSTHWAITE

As sure as eggs are eggs, Easter means NABS Rugby....

MARKETING MIX: Leg-loving canine lands Computeractive debut

March 05, 1998, by A CROSTHWAITE

As we reported recently, several dozen owners responded to Jeff Stark Film’s Capital Radio pl...

MARKETING MIX: Football Crazy - Neville and Scovell link up for an unbeatable team

March 05, 1998, by A CROSTHWAITE

This was the week when Philip Neville finally scored. Most managers in the Premiership will be curs...

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