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He’s chairman of the AMCOM Resources media independent, he’s

president of NABS and a prolific author. If he’s ever been advised to

slow down, Harry Turner has not done so - indeed, after a successful

career in ITV (most notably his 20 years with Westward/TSW), he has just

joined his first ad agency.

As a non-executive director with Holder Henry Pearce & Bailey, he will,

undoubtedly, offer a few pieces of advice based on some of the pearls of

wisdom that have come his way over the years ...

’Three significant pieces of advice spring to my mind. The first was

from my buccaneering chairman Peter Cadbury at Westward Television in

1962, who said: ’If at first you don’t succeed - you’re fired!’ Of

course he was joking. I think.

’But for a cornucopia of good advice, a veritable feast of streetwise

erudition, it has to be Rosser Reeves’s ’Reality in Advertising’. For

anybody remotely connected with the business of advertising or selling -

which, of course, are one and the same thing - Rosser Reeves’s book will

lay down commonsense principles which are as fresh today as when they

were written, probably in the 40s, if not earlier. Go to your library

and demand it.

’The third bit of good advice came from the late General Sir John

Willoughby, my Regimental Colonel in 1954, who insisted that each

problem in life should be categorised: SITUATION - MISSION - EXECUTION.

Think about it. You’ll know it makes sense.’