MARKETING MIX: I’ll name that brand in one!

In 1869, a fruit merchant and an icebox manufacturer shook hands in Camden, New Jersey to form a business that is now a symbol for America all over the world. The name of the fruit merchant continues to brand the company, which started out producing canned tomatoes, vegetables, jellies, soups, condiments and minced meats. The brand owes its life to a chemist, Dr John Dorrance, who joined the company in 1897 and invented a low-cost manufacturing method which eliminated water. The technology made Brand X famous in the US and, in 1933, it came to Britain - although the UK factory was not set up for another 26 years. The can we feature dates back to 1965. Almost 120 years after it was founded, the conglomerate employs 41,000 people across 22 countries, and this particular product is found in 93% of US households. If you can name it, fax us on 0171 413 4504. You could win a bottle of champagne. Last week, Ziggy Zdziebko of Arthur Pottersman identified Schweppes tonic water Congratulations, something fizzy is on its way to you.

In 1869, a fruit merchant and an icebox manufacturer shook hands in

Camden, New Jersey to form a business that is now a symbol for America

all over the world. The name of the fruit merchant continues to brand

the company, which started out producing canned tomatoes, vegetables,

jellies, soups, condiments and minced meats. The brand owes its life to

a chemist, Dr John Dorrance, who joined the company in 1897 and invented

a low-cost manufacturing method which eliminated water. The technology

made Brand X famous in the US and, in 1933, it came to Britain -

although the UK factory was not set up for another 26 years. The can we

feature dates back to 1965. Almost 120 years after it was founded, the

conglomerate employs 41,000 people across 22 countries, and this

particular product is found in 93% of US households. If you can name it,

fax us on 0171 413 4504. You could win a bottle of champagne. Last week,

Ziggy Zdziebko of Arthur Pottersman identified Schweppes tonic water

Congratulations, something fizzy is on its way to you.



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