The judges felt the agency had "demonstrated impressive commitment to the magazine medium, both in their proprietary research and their development of significant new business from many of their clients".
The prize for Best Use of Magazines went to Volkswagen Touareg and MediaCom. The judges said that the campaign demonstrated a cleverly conceived combination of magazine advertising, alongside relevant editorial in appropriate publications and a strong presence at complementary events.
Diet Coke and Vizeum took the award for Collaboration of the Year, as the judges believed that the two companies achieved some innovative marketing and advertising that produced excellent results.
Idea of the year was awarded to Proctor & Gamble/BBC Pre-School Magazines. The panel praised the campaign for demonstrating “great commitment, a fantastic understanding of how their readers interact with their magazines and a brilliant insight into the client’s advertising objectives”.
Phil Cutts, marketing director of PPA Marketing, said that there had been “an overwhelming number of entries” and that the high standard of the competition was “testament to the innovation and extremely high calibre work within the magazine advertising today”.
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