The initiative has been developed by Yell's publishing partner John Brown, which produces the editorial preface that includes local information at the front of each of the current 104 local Yellow Pages directory editions.
The editorial preface section appears before the directory's main A-Z classified advertising pages.
John Brown is now selling space on behalf of Yell to advertisers for relevant advertorial in the preface features of "Family Fun", "Out and About", "Going Green" and "Sport and Leisure".
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