Yamaha has today launched the second film in its campaign to publicise its SH upright and grand acoustic pianos, which have a silent setting to allow musicians to play using headphones.
The music company worked with agency Man+Hatchet on the three-minute film as part of its Silent Sessions campaign.
The campaign debuted with Jamie Cullum in January, and it is hoped there will be a further two films, after the current HJ Lim spot, which will run on YouTube.
In the current film, EMI artist HJ Lim boards a barge on Regents Park Canal before drifting along the water playing extracts from Rachmaninov's Piano Concerto No 2.
The viewer hears the music in sections, interspersed with moments where HJ Lim’s playing is in silence, and only the sound of her fingers tapping the keys can be heard.
The film was directed by Giles Smith, with work from creatives Barry Fearn and Rob Wakefield, and will be pushed in Europe, Japan, South Korea and the US. The production company is Holster Studios.
Yamaha Music Europe marketing and promotions manager Leanne Barrell said: "The Silent Sessions campaign for the SH Silent Piano has hit our objectives in the most creative way possible. Man+Hatchet has delivered a beautiful campaign that also demonstrates the piano to its full potential."
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