WPP folds Enfatico agency into Young & Rubicam Brands

LONDON - WPP has folded its agency Enfatico, set up to service Dell globally, into its Y&R Brands division.

Sir Martin Sorrell: chief executive, WPP Group
Sir Martin Sorrell: chief executive, WPP Group

The move comes just 16 months after WPP launched the dedicated agency to serve Dell.

Young & Rubicam Brands is a global network comprising marketing communications players, including Y&R Advertising, Wunderman, Burson-Marsteller and Landor.

Enfatico said the move "responds to the current economic environment by allowing Enfatico to tap Young & Rubicam Brand's available resources for Dell and other clients".

It insisted that Enfatico remains a stand-alone brand alongside Young & Rubicam Brand's other companies.

Enfatico chief executive Torrence Boone previously reported directly to WPP chief executive Sir Martin Sorrell, but will now report to Y&R Brands chief executive Peter Stringham.

In February, Enfatico announced plans to cut 8% of its global staff as a result of the PC maker's cutbacks and reduced marketing spend.

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