The name, which WPP said is a musical term meaning "to play with emphasis" and is pronounced "en-fah-ti-co", was developed internally at the marketing services division, and will replace the unit's working title of Project Da Vinci.
"We were excited to take on the important challenge of selecting a new name and graphic identity for Project Da Vinci," Enfatico chief creative officer Ken Segall said. "We believe Enfatico will become synonymous with a new standard for integrated marketing, insightful creativity and collaboration in the client-agency relationship."
Last week, Media Week reported that the then-Project Da Vinci was planning to open a UK unit within weeks.
Dell's UK media planning and buying is currently handled by MediaCom, but WPP plans to transfer the responsibilities for the computer giant's media to start-up agency Enfatico's London office.
Buying responsibilities will lie with WPP's trading arm GroupM, while Enfatico, which is expected to be formally named imminently, will run the strategy and planning aspects of the account.
Enfatico has its headquarters in New York, with offices in Austin, Miami, San Francisco, Sao Paulo, Singapore and Beijing. More than 600 staff have been hired so far, with another 400 still being sought to complete the agency's workforce.
Last month, Torrence Boone, ex-president of Digitas Boston, was hired as chief executive of Enfatico. Matt Rayner (pictured), formerly managing partner at GroupM, was previously brought in to oversee Dell's global media operations.
WPP won the brief to run Dell's entire media and marketing services in December last year. Aegis agency Carat was the incumbent on the European media planning and buying account, while digital agency AKQA worked on Dell's digital strategy. Dell previously used more than 800 agencies around the world.
Dell predicts that global billings over the initial three-year deal will total $4.5bn (£2.3bn), with media spend across Europe likely to be around the £150m mark.
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