SYDNEY - Children's charity World Vision in Australia is seeking to tap into the worldwide viral success of Old Spice with a campaign of its own featuring CEO Tim Costello.
Costello starts off in a bathrobe with a shower as a backdrop before he is whisked to Kenya and Nepal before World Vision's head quarters appear.
"I may not be riding a horse, baking delicious cakes, building your kitchen, performing perfect 10 swan dives or, fortunately for you, wearing a towel.
"But what I do have to offer is the charity of the future it is entirely up to you how you'd like to get involved in child sponsorship."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now