New owner Shop Direct is this week launching, an online hunt containing six hidden virtual Easter eggs.
Shop Direct says the initiative is a 'fun-filled online world' where people can win a home entertainment package. The registration process involves submitting email and postal addresses to receive information on Woolworths and Shop Direct products and services.
Shop Direct is running a Twitter feed and to keep customers up to date with the progress of the online venture. A Last.fm radio station, Woolies Radio, has also been established to endear the brand to the digital generation.
The 99-year-old company folded in November with £385m in debts and was subsequently bought by Shop Direct, which is working towards relaunching the iconic brand as an e-commerce operation.
Shop Direct has appointed Glue London and The Brooklyn Brothers to drive social media engagement.
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