The appointment will centre around an integrated campaign to launch later this year. Iris’s role will include strategy, advertising, PR, experiential and digital advertising.
Iris previously launched Wonderbra’s . It finished with a poster of the winner that was made up of a montage of the other applicants.
The campaign was initiated by then-marketing director Gordon Lee, who said it aimed to put Wonderbra back in the news. However Lee left the company in July 2008 a month before the poster was revealed.
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