The promotion, which is for Wonderbra's D to G range of bras, was developed by Iris. In July the brand sent out a call for models to attend an open photoshoot or send in their own photos via a microsite.
Over a thousand women responded and their images have been used to create a one-off poster to run in central London. The main photo is of the model discovered in the search.
The poster features the line D to G. Because we're more than a handful. A microsite featuring the ad has also been developed which allows the models to zoom in a see themselves in the poster.
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