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Most read: Facebook launches tools to target TV advertisers

It's the start of Ad Week in New York, so this is the first of many major announcements this week. Brace yourselves.

First up, , ±±¾©Èü³µpk10's Gurjit Degun reports.

For one, they've introduced total rating point (TRP) buying, which allows advertisers to use the metric to plan, buy and measure alongside TV.

Additionally, as a Facebook blog post explains, "Nielsen’s Digital Ad Ratings measurement system can verify Facebook’s in-target TRP delivery, and Nielsen’s Total Ad Ratings system can verify the TRP delivery for Facebook and television combined."

Facebook is also introducing a new way of optimising campaigns with a tool that will observe the type of people who pay attention to a particular ad. For example, if a campaign is targeted towards women aged between 35 and 54, the tool will pick up on people who pay attention to it. The ad is then targeted to people similar to those who have noticed it.

Facebook will also add videos to its carousel platform, and has teamed up with Millward Brown Digital so that advertisers can analyse the impact of their ads on mobile.

Read on for .

And in other news from Ad Week today, .

Salary survey: CIM and Marketing's 2015 report

For all the talk of the importance of gender equality in our industry, shows there's still a long way to go:

The average salary for marketers had fallen from £44,150 in 2013 (the last time Marketing and the CIM published a report) to £39,525 in 2015.

There was a marginal difference between men’s and women’s salaries in 2013, which averaged £45,300 and £43,000 respectively.

But in 2015 that gap has widened to a gulf. Women were paid an average of £35,507, with their male counterparts paid over £12,000 more at £47,575. The discrepancies did not end there. Commissions for men were an average £6,642, but women received nearly half that, at £3,808; meanwhile, bonuses to men averaged £9,244, but those paid to women were almost two-thirds lower, at £3,144.

Beyond the basic question of fairness, there's the real risk that the industry will begin to lose talent. Just take note of this comment on Brand Republic.

Reading this as a relatively junior person in the industry makes me exceptionally sad! I would LOVE to hear what those higher up have to say about this? What are you going to do about it? The message this is sending is - because I am a girl I am worth £12k less...


This isn't good enough.

And while this wasn't borne out in the CIM's survey, a study by the Creative Industries Federation says .

Careers: How to kick start yours

This one's for the 44% of people in the CIM's salary survey who said they were actively looking for a new job. Havas Media's MD, Natasha Murray, has contributed her – but they really apply to any career. Here, in brief, are Murray's points:

1. Understand how your role fits into the overall ambition and vision of your new employer
2. Ensure you are getting feedback on how you are doing
3. Find a passion at work, champion it and be known for it
4. Push yourself out of your comfort zone
5. Connect with a sense of purpose at work
6. Take control and balance priorities, don’t expect someone else to do it for you, or blame someone
7. Find a mentor
8. Get networking, in the real and virtual worlds
9. Accept you’ll make mistakes and move on

Great advice. Read in full.

Media on trial: A review of Radio X

Neil Tookey, the head of radio at Maxus, has offered his take on .

While at first glance Tookey feels like he's back in the '90s, and Radio X doth protest too much that it's currently for everyone, the launch is a "brave move" and not one that's being done half-heartedly "given the high media launch spend, which has seen its ads plastered all over London from Metro to Shortlist, as well as a TV execution."

And while the "big personality" play goes against the prevailing trends, Tookey notes "the quickest way to bring in new listeners and ensure a smooth transition would be to bring in an established, experienced broadcasting name with a large, loyal following. In that context, Moyles is an obvious choice."

Radio X's Mellow Magic and Kisstory shows also look like an attempt to match "a listener’s mood to the music", something Spotify is becoming increasingly skilled at. And Tookey is keeping an eye on "Kaiser Chiefs' frontman Ricky Wilson [who] will also be a weekend guest presenter."

I’m willing to bet Global will be eyeing him with this possibility [of taking the main breakfast presenter role] for the future. Given Wilson’s likeability, musical credibility and appeal to both genders, if I was running the show, that would certainly be my plan. So, you see, there may be method in this Moyles-fronted madness yet.

Ear worms: the 14 most infuriatingly catchy ad songs

We can only apologize for inflicting this on you, but who knows? Perhaps you really love one of the Marketing's Daniel Farey-Jones has collated? We're certainly looking forward to getting home and doing the twist to this hot jam.

Read on to listen to , if you dare.

Compiled by Jonathan Shannon

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