Most read: Spotify unveils Galileo media planning tool
that can deliver bespoke media plans, as it looks to improve its sales offer to agencies, 北京赛车pk10's Omar Oakes writes.
The tool, called Galileo, will be used by Spotify to provide insights into demographics and behaviours for media buyers.
David Cooper, Spotify’s UK head of sales, told 北京赛车pk10 that Spotify was focussing on the European market, which is less mature than the US, by creating a new segment between a radio and digital buy: a digital audio buy.
Read on for .
Digital TV: ITV to bring together all online services on one platform
ITV is following Channel 4's lead and creating their own All 4 brand, , 北京赛车pk10's Maisie McCabe reports.
The central service of the platform will be the streaming of live channels, but it will also offer on-demand episodes of Family Guy and American Dad, for which ITV signed a deal to bring to ITV2 in March, the first time the shows have been offered on-demand without a subscription.
The ITV Hub will be available on additional platforms including Amazon Fire TV and Fire TV Stick and Freeview Play.
Read on for .
Opinion: VW must act quickly to prove the emissions scandal was not a calculated betrayal
Marketing Magazine has published who worked with the Volkswagon car brand for 23 years on the board at DDB. Fox discusses how VW can pump the brakes on the scandal without skidding off the road (they could not belabour driving metaphors, for one):
There are some defined steps Volkswagen can take from a PR point of view. Winterkorn has done the right thing by holding both hands up and confessing to the brand’s violation and breaking of the public’s trust – step one of the process of damage limitation is complete.
Step two, however, is far trickier. Volkswagen must act quickly to show that its apology is meaningful and that this error of judgment was merely a blip – a divergence from the norm, as opposed to an endemic and long-standing corrupt practice permeating the entire automotive industry.
I believe the former to be the case, so the task is to convince the consumer public to accept this and patch up the brand, fast.
The company has to also accept it can be a long road back to rehabilitation, and the critical thing is to do it right rather than to do it quickly. There is still a long walk of shame to be made, and the company may see a period of falling sales to accompany its falling share price.
Innovations: The NoodVamp
Not content with its / ad, Pot Noodles has launched the next phase of its 'You Can Make It' campaign. Namely, backing an invention to make eating Pot Noodles easier.
They're making 2,000 of Sheffield-based engineer Valdis Krumins' NoodVamp. Essentially an add on to a spoon that turns it into a miniature spaghetti ladle. The NoodVamps will be given away to social superfans who beg hard enough, and given away as prizes in a competition to find other time saving inventions.
Meet Valdis a noodle pioneer... If like him you’ve got a great idea tweet it to us using - Ts&Cs below
— Pot Noodle (@Pot_Noodle)
Inspiration: 24 inspirational (sic) brand mission statements
Over on Marketing, insurer Unum has pulled together what it claims are the 24 "most inspirational" statements from companies around the world. And because Marketing are awesome, they're asking whether brand mission statements are a load of nonsense that neither the staff or consumers care about, or a good way to galvanise staff and enthuse consumers?
First, the infograph, then the poll, then 18:05's brand mission statement.
18:05's brand mission statement: To make readers scroll right to the bottom of the 18:05 bulletin.
Compiled by Jonathan Shannon
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