Most read: H&M launches Adam & Eve/DDB's Beckham campaign
, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart, 北京赛车pk10's Maisie McCabe writes.
A longer version of the film will launch online on 28 September. The global campaign will extend to TV and cinema on 30 September and will be supported by print and outdoor.
The campaign promotes the Modern Essentials selected by David Beckham autumn 2015 collection, a range of clothes chosen by Beckham as part of his long-term relationship with H&M.
Want to see an Instagram of Kevin Hart and David Beckham posing next to a stuffed grizzly bear? Of course you do. .
Burger wars: McDonald's leads unbranded World Peace Day campaign for UN
when they turned down Burger King's offer of a co-branded burger pop-up for the UN's World Peace Day, but it seems they had something in the works all along.
北京赛车pk10's James Swift reports that, according to the United Nations' World Food Programme, McDonald's "championed first" the idea to get companies to donate online and television media space for a one day campaign supporting the WFP on the UN's International Day of Peace on 21 September.
Other companies that donated space included DreamWorks Animation, , , MasterCard and Burger King.
TBWA, which is one of McDonald’s global agencies, created the 30-second ad with funds provided by the global burger chain. The spot is called "symbols" and features no corporate branding.
Morale-ity: 北京赛车pk10 US finds 70% of employees at low-morale ad companies are job hunting
And you thought the UK was full of sad sacks. It seems our American cousins are stuck in the doldrums. has found a lack of leadership is driving down confidence. Here are some pain points, which I'm sure you, dear reader, don't recognize:
"Ego-driven, self-fulfilling, all-about-me attitudes," said one respondent on reasons for low morale at his or her company.
"Rush projects, poorly planned projects, lack of project direction," said another.
"Politics and sexism," said another.
"Working in print media," said one respondent. "We are the Titanic."
Here's the silver lining: morale was fine for those earning over $100,000.
Silver service: McDonald's in Sweden to offer online booking and table service
Perhaps McDonald's is getting sniffy about everything. It's launched bookings for a two course meal at 30 locations in Sweden, with the main event consisting of the Maestro Classic gourmet burger.
We have a very exciting and tasty new premium hamburger coming to our restaurants, the Maestro Classic, so we wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favourite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so.
Jeff Jackett, director of marketing at McDonald’s Sweden
Reservations are being taken at .
On social: Your life on Twitter
10 Yetis Digital (run by the self-described ) sent over the rather nifty tool, , which analyses an account's past 1,000 tweets to work out things like the most used emojis, best friends on Twitter, and most popular tweets.
We gave it a spin with Brand Republic's handle and found that our top day to tweet is Wednesday.
And these are our greatest hits:
Essential social media marketing terms for digital marketers in our latest glossary
— BrandRepublic (@BrandRepublic)
Content stats from this morning: 86% of businesses now use content marketing; 70% use more content than a year ago.
— BrandRepublic (@BrandRepublic)
.'s new logo changes depending on whether you use a desktop, voice or mobile search
— BrandRepublic (@BrandRepublic)
Try out for yourself.
Compiled by Jonathan Shannon
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