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Most read: Uber plots UK ad campaign

, ±±¾©Èü³µpk10's Gurjit Degun reports.

It is understood that Uber is looking to scale its business with a UK ad campaign to attract new drivers and customers similar to one that launched in the US in 2014.

The company does not currently advertise in the UK, but is more active in the US, where it has used production studios such as Gold Front and Captain Crazy Productions.

Pitch news: Starbucks launches pitch for retail brief

. The coffee chain has contacted creative agencies directly with the brief, which is from its retail division and is focused on the UK and Europe.

The review does not affect Abbott Mead Vickers BBDO, which is Starbucks’ retained in the UK.

A spokeswoman for Starbucks declined to comment on the pitch and said: "We tend not to provide comment on our relationships with our agency partners."

Catch up on the rest of the day's , which features and seeking .

Ad blockers: Who's using them?

Marketing's Shona Ghosh reports on a GlobalWebIndex study, which profiled around 50,000 global internet users in Q2 2015 to find out . Here are the headline numbers from the study:

• 3 in 10 had installed ad blockers
• 34% of those using ad-blockers said they were unlikely to pay for any online service, compared with almost 50% of wider internet users
• 69% of those who had ad-blockers installed said they disliked their personal data being used by firms
  

Read on to find out .

360° video: Facebook launches new service

We already (somewhat facetiously) called 2015 the year of 360 degree video, and now, as if acting on our tip, has announced that 360 degree videos will be rolled out to newsfeeds this week. And what's this in our inbox? A pair of 360 videos by KKLD* for Mini? What are the chances? (Pretty high, it's the year of 360 degree video, remember?)

The films are being promoted via pre-roll ads and on platforms such as Facebook, Twitter and Instagram. Mini is also offering up 140,000 free branded VR cardboard viewers to enhance the experience. 

Dave Trott: Terror groups vs cluster groups

It's all a question of perspective in , and it's an "interesting question for everyone in the mass communication business. How does it happen that one of the smallest contributors assumes the major share of mind?"

My creative department was once given a brief for Fiesta paper towels.

It was the biggest brand in the market so, conventionally, as the biggest brand, Fiesta should grow the paper towel market.

But, although it was the biggest, it had just 17 per cent of the market.

I questioned the brief.

If we grew the market, we gave away 83 per cent of any growth.

That didn’t make sense.

So we looked at the numbers again.

There were several smaller brands, each with about 10 per cent.

Brands like Tesco, Sainsbury’s, Asda, Morrisons.

Between them, they had nearly half the market.

If we clustered them, they formed a large brand called own-label.

Which changed the brief entirely.

The brief then changed to take share from that bigger brand – own-label paper towels.

Changing the targeting made our advertising 83 per cent more efficient because we weren’t selling our competitors’ product.

So what's all that about terror groups? You'll have to .

Compiled by Jonathan Shannon

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