The sponsorship includes perimeter signage at Twickenham and the Millennium Stadium in Cardiff. Wolf Blass is also the recommended wine on all RFU wine lists, including various hospitality packages, executive boxes and at the bars around the stadiums.
In addition, under the deal match ticket holders will be able to sample and purchase the wines from a dedicated Wolf Blass bar situated at the entrance to Twickenham. Wines available will be the Wolf Blass Green Label Chardonnay and Cabernet Shiraz.
The Wolf Blass brand's association with rugby will be further supported via a consumer promotion with Waitrose. Running online at Waitrosewine.com until 25 February, consumers can win tickets to the England V France game on 15 March at Twickenham. The competition will be promoted through an email to 100,000 customers and a link with the RFU website and magazine.
Annabel Keech, Wolf Blass Brand Manager, said: ‘Our association with rugby, and in particular with the Six Nations at Twickenham, is a great fit for the Wolf Blass brand and our target market.'
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