Vinultra backs launch of Little Beauty wine with digital campaign

LONDON - Antipodean wine company Vinultra is launching its Little Beauty wine in the UK market with a new digital marketing campaign.

Little Beauty wine
Little Beauty wine

Digital creative agency Collective is working on digital strategic consultancy and a web-build campaign for the company, with a two-year digital marketing plan for Vinultra.

Collective will build two main websites for the Vinultra brand and its new wine Little Beauty, working with Vinultra to develop content that will enrich customer engagement, while also developing an open source CMS.

The Little Beauty site is expected to go live next week as the Little Beauty wine starts shipping to the UK, and the main Vinultra site will be live next month

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