The campaign, which was created by Steam UK, offers consumers the chance to win a series of VIP Ashes-themed prizes including the chance to meet former England player Darren Gough.
Over 6,000 POS kits to highlight the tie-in have been produced to highlight the cricket tie-in, dubbed 'The Vintage Performance'. It will be available in supermarkets and convenience stores.
The decision to sponsor the Ashes series follows
Wolf Blass appointed Steam in 2006 to handle its marketing around that year's Ashes series in Australia.
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