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One of the restaurant's new agencies, Erich & Kallman, has created the chain's first completely original creative in 20 years

Fast food chain Chick-fil-A unveiled its first new campaign in 20 years that doesn’t include cows that are terrible at spelling. It’s the first work for the brand from one of its new agencies, Erich & Kallman in San Francisco. A series of television and online ads promote the Egg White Grill breakfast sandwich, which started selling earlier this week. Historical figures once ridiculed for their "crazy" ideas (Beethoven, Alexander Graham Bell, Michelangelo, Susan B. Anthony, Thomas Edison and Amelia Earhart) use the new tagline "Chicken for breakfast. It’s not as crazy as you think." The TV spots begin airing July 30.