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New SF creative shop Erich & Kallman enlists "Daily Show" vet for funny films

Comedian Kristen Schaal wears multiple hats (and outfits) in a series of digital spots for human resources service company Gusto. The 30-second spots are from San Francisco shop Erich & Kallman, founded earlier this year by former CP&B President Steven Erich and former Goodby, Silverstein & Partners ECD Eric Kallman. The campaign also includes billboards in the Bay Area and an interactive online quiz that gives HR reps a new title, like the ones Schaal switches between in the spots.