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IHOP introduces its $3.99 all-you-can-eat pancake deal, which launches today, with a 30-second TV and radio spot from Droga5. The "Pancakes, Pancakes, Pancakes" narrative will run in a fully-integrated digital and social campaign featuring interactive content on Instagram, Facebook and Twitter through Feb. 11. A bigger integrated campaign from Droga5 will be rolling out in the new year, including print, radio and social.