To enter the competition, budding stars must upload a video of themselves singing to , with the tag 'Sing2Win', and then email whatsontv@ipcmedia.com with the URL of their YouTube video.
Each entrant's video will then be featured on and the top 10 contestants will be judged by 'X Factor' 2007 finalists Same Difference to decide on the winner.
First prize is a total of £1,000.
Patrick McLennan, Whatsontv.co.uk editor, said: "While we're hoping to unearth some real talent, Sing2Win will also be brilliant fun -- we're certainly expecting some unique entries in the great tradition of the auditions on TV talent shows."
Sing2Win will be promoted in What's on TV magazine and in IPC Connect's women's weekly magazines, including Look, Now and Woman's Weekly.