Most read: App store's number one mobile ad blocker removed by founder after just 36 hours
Well this is quite the volte-face. – refunding all users – and is exiting the ad-blocking business. The £2.29 app had hit the number one spot for paid apps.
The creator, a former CTO at Tumblr, published a blog post explaining his decision. In part, he wrote:
Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have.
Marco Ament, excerpted from on
Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.
Peace required that all ads be treated the same – all-or-nothing enforcement for decisions that aren’t black and white.... If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.
While it's wonderful to hear, we're sure there are no shortage of alternatives.
Favourite ads: The industry speaks
Marketing Magazine's poll of 1,521 people have overwhelmingly chosen . No waffle from us, let's get to that bassline, stat.
But what do the general public think? The Here come the drums.
So what's special about these ads? Why not ask the CEO of a consumer neuro-research firm?
In both cases the brain is highly engaged in wanting to know more, but never quite getting satisfaction until the branding appears at the end of each ad. This means the brain stays involved right through the ad and takes on board the final branding. It’s therefore not surprising that these two ads – and crucially the brands – have remained in our memories long after they finished airing.
Heather Andrew, CEO of Neuro-Insight
Of course, there's more to their efficacy. Read on to understand
Pitches: Nestlé calls digital pitch
across its water division for brands including Buxton, San Pellegrino and Perrier, 北京赛车pk10's Gurjit Degun reports.
The company has sent out RFIs for digital strategy, communication and experience work. The winning agency will work on different aspects for each of the brands.
Latest ads: Heineken unveils £64m Spectre campaign staring Daniel Craig
Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with , 北京赛车pk10's James Swift writes.
The new ad has been created by Wieden & Kennedy Amsterdam (). It was released on on 21 September and will air on TV and in cinemas from the following day. The new spot was written by Thierry Albert, art directed by Faustin Claverie, and directed by Tom Kuntz through MJZ.
As part of the integrated campaign, Heineken is inviting a handful of people to attend the brand’s screening of Spectre in November.
It has put in place technology for these competition winners to take the world's first selfie from space, which the brand is dubbing the "spyfie".
To accomplish this feat, Heineken has partnered with Urthecast to take pictures using a camera onboard Deimos, an Earth mapping satellite.
Additionally, Heineken has produced around 500 million beer bottles with a logo that can be scanned to unlock behind-the-scenes content from the new Bond film.
Emojis: Coca-Cola buys first emoji on Twitter
, with a picture of two Coke bottles clinking coming up when a user types #shareacoke, Marketing's Daniel Farey-Jones writes.
After the emoji went live on Friday, Coca-Cola claimed a record for the "largest Twitter 'Cheers!'".
You came, you tweeted, you set a record. Thanks for coming together for the Largest Twitter "Cheers!"
— Coca-Cola (@CocaCola)
Twitter has in the past created the same function for Star Wars and the MTV Video Music Awards, but this is the first time it has been part of an ad deal, .
Compiled by Jonathan Shannon
Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #1805