Wegener DM Results will host and manage the RAC's financial services database and provide consultancy, analysis and management for a number of multi-channel marketing campaigns.
Peter Deane, marketing director for RAC Financial Services, said the company chose Wegener because it "understood our business and could demonstrate an excellent track record".
Roy Barker, managing director of Wegener DM Results, added: "This win demonstrates our ability to build, manage and analyse data to drive profitable communications for RAC financial services."
Wegener DM Results was recently rebranded from Results Europe. The company has a turnover of 拢3m and clients include Abbey, AXA and Procter & Gamble.
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