Williamjoseph will provide advertising and design support for Wegener including direct mail, press advertising, email and online advertising, website and exhibition stand design.
Last year, Wegener DM sold its Contact & Fulfil data capture and contact centre operation to its management, led by managing director Colin Gray, for an undisclosed sum. The sale completed its restructure and it wants to project its revamped image.
Caroline Kimber, Wegener DM group marketing director, said: "Our business has been through a period of considerable change in recent months, and our promotional campaigns needed to reflect this new direction.
She added that Wegener DM's new proposition was one that highlights its strengths in all areas of consumer data -- from high-level strategic analysis to data management.
"Williamjoseph has now taken that proposition and created a series of clean, clear, impactful creative executions across a range of media."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .