In an exclusive interview with Event magazine, the outspoken Red or Dead co-founder said that every project he has worked on has been born out of disappointment for what is out there.
He went on to criticise the trend of choosing big-name acts. "The festival line-ups this year are pathetic. All they're trying to do is fit in as many bands that are popular that summer and cram them on the bill.
"As fashion events have gotten better, music festivals have become more homogenised, like cloned British streets," he added. "We want people to explore their creativity [at Goodwood]. We would rather see an experiment massively fail than see something homogenised."
As previously reported, and will feature a fusion of fashion, art, film and music. It will take place at Goodwood in West Sussex from 13-15 August.
The festival was founded by Hemingway in partnership with Goodwood estate owner Lord March as an attempt to bring 'glamour' to the outdoor music scene.
Lily Allen's 'Lucy in Disguise' fashion label will be unveiled at the event. Acts billed to perform include Sandie Shaw, Heaven 17, Aswad, Buzzcocks and The Damned.
A roller disco and DJs Graeme Park and Norman Jay will also feature.
For the full interview check out the Outdoor Solutions section of April's Event magazine.
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