The ad, created by VCCP, is be the UK's first TV ad to premiere on Facebook. It became available to the character's 500,000-plus friends today at 9.00am.
‘Jacuzzi' is the fifth ad featuring the meerkat and the first time the popular character has been seen out of his usual smoking jacket and cravat.
The ad again outlines the difference between Orlov's own site, comparethemeerkat.com, and the comparison site for car insurance .
Since his debut in January, Alexsandr Orlov has attracted almost 600,000 friends on Facebook and more than 26,000 followers on Twitter, including celebrity fans such as Stephen Fry and David Hasselhoff.
Due to the impact of social networking sites, the ad will air exclusively on Facebook, before launching on TV this coming Sunday (4 October).
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