Confused.com appoints Beattie McGuinness Bungay to £25m account

LONDON - Beattie McGuinness Bungay has picked up the £25m ad account for Confused.com after a battle against Iris.

Confused.com appoints Beattie McGuinness Bungay to £25m account

The price comparison site called a review of its advertising back in June.

Last November, Farm picked up the business without a pitch and was Confused.com's first retained ad agency.

Confused.com recruited Agency Assessments to approach agencies on its behalf.

In March, Confused.com appointed PHD to its £38m media planning and buying account.

Confused.com has maintained a constant advertiser presence on TV but has struggled to differentiate itself from rivals.

Rival Comparethemarket's Meerkat campaign prompted reviews at Moneysupermarket and Confused this year.

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