Hasselhoff croons: "I’m so thirsty for your love that I can’t hide it", while strutting in the surf and being clunkily superimposed taking part in a number of activities - including hang-gliding and waterskiing - as he intermittently sucks on a straw from a cup of iced coffee.
Client:
Agency: Full Contact (
Creatives: Kevin Barlow, Chris Milne