The Hoff relives Baywatch days in cheesy spot for iced coffee

David Hasselhoff combines his Baywatch and pop star personas to disturbing effect in a US ad for Farmhouse Blend iced coffee (dubbed "Hoffee"), that sees the cult actor/singer belting out a cheesy pop song, jet-skiing and cavorting with babes on the beach.

Hasselhoff croons: "I’m so thirsty for your love that I can’t hide it",  while strutting in the surf and being clunkily superimposed taking part in a number of activities - including hang-gliding and waterskiing - as he intermittently sucks on a straw from a cup of iced coffee.

ClientCumberland Farms

Agency: Full Contact (Boston)

Creatives: Kevin Barlow, Chris Milne

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