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The magazine is mailed to 22,000 accommodation providers that are accredited through VisitBritain’s England Quality Rose scheme. These include businesses such as hotels, guest houses and restaurants. The title’s aim is to encourage these businesses to continue with the scheme and to give them advice on attaining higher standards of quality.
To date, there have been five issues of Quality Edge. Wardour has been charged with revamping the sixth issue of the magazine.