The account will cover campaigns to encouraging holidaymakers to take more short breaks and holidays in England.
Carat, MediaCom and ZenithOptimedia will pitch for the account, which is being handled by the Central Office of Information.
The organisation, responsible for marketing England to the UK public, recently ran the 'look no further' brand campaign, which highlighted the best of England, across London's Underground network and in the national weekend press.
Laurence Bresh, general manager of Enjoy England, said: "Our campaigns help challenge perceptions of England as a holiday destination. With fierce competition from overseas destinations, we're looking for these agencies to present us with a strategy that will grab Britons' attention at times and in places when they are most receptive to our message."
Carat, MediaCom and ZenithOptimedia will pitch for the account, which is being handled by the Central Office of Information.
The organisation, responsible for marketing England to the UK public, recently ran the 'look no further' brand campaign, which highlighted the best of England, across London's Underground network and in the national weekend press.
Laurence Bresh, general manager of Enjoy England, said: "Our campaigns help challenge perceptions of England as a holiday destination. With fierce competition from overseas destinations, we're looking for these agencies to present us with a strategy that will grab Britons' attention at times and in places when they are most receptive to our message."
_1.jpg)
.jpg)
