The Sensations website, which was designed and built by Jigsaw, showcases the new branding and gives a tongue-in-cheek insight into how the crisp range has been created by 'flavourologists' who use science and art to take crisp fans on a 'flavour journey'.
Users are able to download Sensations screensavers and wallpapers for their mobile or PC, and can enter competitions for their chance to win boxes of crisps.
The competitions will provide data capture and will be fully supported by Jigsaw's CRM platform.
coincides with a TV ad campaign, as well as the launch of two flavours: Buffalo Mozzarella & Herbs and Southern Style Barbecue.
Zoe Howe, brand manager of Walkers Sensations, said: "The launch of Sensations' first-ever website is an integral part of the massive brand re-launch, bringing to life the new pack design and the 'Let Flavour Unfold' strapline.
"An increased online presence gives our consumers an opportunity to interact with the brand and to keep up to date with all the latest brand news. This is just the first stage of the Sensations website; we plan further developments over the coming months."
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