The is designed to attract young male gamers to a featuring a 'Big Tom Spice Invaders' game.
They can compete to win a prize to the famous Tomatina Festival, described as the world's biggest food fight held in Bunol, Spain.
Gamers can also win a monthly prize of a crate of Big Tom and a weekly prize of Big Tom T-shirts.
The spot begins with a shot of a sign that says "home-made Bloody Mary". A woman wearing a white T-shirt and goggles then proceeds to pour vodka over herself before being pelted with tomatoes.
She then squeezes lemon juice on herself, takes off her T-shirt and wrings it out into a glass and finally adds a stick of celery to complete the Bloody Mary.
The viral ends with another sign saying: "Want to meet Mary, then visit Spice-Invaders.com."
Big Tom is a spicy tomato juice, made up of 20 ingredients, and has been marketed by Walford Wilkie for 12 years.