W00t and WebTV to handle Blinkbox ad sales

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W00t

Martina Booth

January 19, 2009

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W00t and WebTV to handle Blinkbox ad sales

LONDON - The film and TV website Blinkbox has appointed W00t and WebTV to handle its ad sales.

Blinkbox: says latest appointment will offer a more powerful and flexible ad solution in long-form video content

WebTV is now the website's exclusive third-party seller of video advertising, with W00t selling exclusive standard ads and sponsorships.

In addition, Acceleration and TrafficRich have been appointed to develop the website’s technology. Acceleration will support a new ad-serving solution, utilising Google’s Doubleclick platform, with TrafficRich managing the set-up and optimisation of all campaigns.

Blinkbox said that the appointments will offer a more powerful and flexible ad solution in long-form video content, as well as giving it the best possible sales representation in the market.

The new contracts have been awarded as the company launches its revamped website, which contains a new company logo and significant changes to its features.

Blinkbox has also launched a new video player to deliver improved picture quality, offering enhanced and high-definition video formats in the near future.

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