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Vodafone Ireland has launched a TV campaign to promote its improved network offering. The spot, by Grey London, shows a group of girls sitting in a cafe, one of whom is waiting for a call from a boy. It then cuts to a shot of the boy finding the girl's phone number in his pocket and throwing it in a bin. The ad ends with the line: "If you don’t get that call, it’s probably not our network." It was written by Mike Kennedy, art directed by Pauline Ashford and directed by Sara Dunlop through Rattling Stick.