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Vodafone has released a TV ad across multiple markets as part of the campaign to promote its Red customer plan. The ad, by Grey London, is the second in the series and features a woman lying on a pier in the middle of nowhere. She ignores her vibrating phone before the spot ends with the line: "You have to be able to receive a call to ignore one." The ad was created by Nils Leonard and Leo Rayman, and directed by Frédéric Planchon through Academy.