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Vodafone has released a campaign to promote Vodafone Red, the customer proposition that includes multi-device plans, family pricing schemes and roaming offers. It introduces a limitless call and text plan.

The 90-second TV and online spot, created by Grey London, shows two children kissing and follows the couple throughout their lives together – with each stage depicted by a kiss – until old age. The strapline is: "Good things should last forever."

It was directed by Frederic Planchon through Academy. Post-production was by The Moving Picture Company, with audio post-production through Factory Studios. Media was handled by OMD.