Vodafone buys mobile social networking service

LONDON - Vodafone has paid £25m for ZYB, a company based in Denmark that operates a social networking and online management tool, which allows mobile phone users to back-up and share their handsets' contact and calendar information online.

Vodafone buys mobile social networking service

The ZYB social networking site is designed with the mobile device at its heart, allowing customers to share information and messages between their friends and colleagues who are held in their mobile phone's address book.

ZYB increases communication choices for customers enabling them to send messages and images from their PC to multiple mobile devices in their mobile community, as well as taking advantage of the functionality of an instant messaging service.

Pieter Knook, Internet Services Director for Vodafone Group, said: ‘Using a web portal as a link between the PC and the mobile device, ZYB provides an interactive way for people to nurture, contact and develop their relationships with their most important friends and colleagues and builds links with those contacts' wider networks. This is Web 2.0 in action.'

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