Nielsen figures show that Vizeum’s billings were £357.1m, up from £300m in 2015 – an increase of 19%. It also had the biggest monetary rise of £57.1m.
Among the top 20 agencies in terms of billings, Goodstuff Communications grew 73% to £87.9m and moved from 23rd to 18th in the rankings.
Publicis Media’s Blue 449 had the second-biggest growth in the top 20, its billings rising 24% to £221.4m. The agency landed Asda in April 2016.
Three of the top five agencies – OMD, Carat and MEC– experienced a decline in billings.
MEC suffered the biggest drop, of 9.4% to £667.6m, although it picked up BMW and Nationwide towards the end of 2016.
Read the full table in next week’s School Reports issue
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