MEC has landed BMW's estimated £20m media account in the UK after a hard-fought and protracted pitch.
Starcom, which handles BMW in a number of international markets including China, lost to MEC in the final showdown.
Vizeum had previously held the account for 16 years and was eliminated earlier in the review process.
MEC's parent company, Group M, has been on a mission to win more automotive business after sister agency MediaCom lost Volkswagen Group globally in June.
A BMW spokesman confirmed the appointment of MEC but declined to comment.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
