Vizeum is set to retain Ikea's UK media business after a pitch that has lasted most of the year.
The Dentsu Aegis Network shop beat off competition from MediaCom and MEC.
Ikea called a review of its estimated €400m global media account in March with around five holding companies.
In July the furniture company picked DAN and WPP’s Group M to be global partners.
Ikea’s 30 regional markets then had to choose either a DAN or Group M shop to handle their media.
Neither Ikea nor Vizeum has responded to ±±¾©Èü³µpk10’s request for comment about an appointment.
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