The activity will focus around the tagline ‘Get More Britain For Your Buck’ and will promote travelling to Britain throughout 2009.
The campaign is worth £660,000 and launches this week. Americans spend £2.2bn annually on trips to Britain. Visits have fallen 11.5% during the last five years due largely to the falling dollar and the global economic climate.
Online advertising on Expedia.com, Hotels.com and Frommers.com will direct tourists to a new website and encourage visitors to book flights through Virgin Atlantic Airways.
Americans can also enter a competition to win a trip for two to London with flights and behind the scenes tours of Westminster Palace, the House of Commons and the House of Lords.
.jpg)
.jpg)