
APD is set to rise in November and again in November 2010 and Virgin Atlantic aims to increase public awareness of the tax. Information about the amount of APD consumers are required to pay per ticket will appear on the airline's websites and ticket bookings.
Virgin Atlantic will also complain that the government is not using funds raised through APD toward the development of cleaner energy sources, which it had previously pledged to do so.
Elsewhere, a number of other travel brands, including TUI and the Co-operative Travel, are joining with the Association of British Travel Agents to launch a summer-long marketing campaign to put pressure on the government to scrap the second raise in APD due in 2010.
APD is to be recalculated to match the distance of a flight from the UK to a destination capital city. From the November 2010 consumers will have to pay:
Band A (0 - 2000 miles) Lowest class: £12 Other classes £24
Band B (2001 - 4000 miles) Lowest class: £60 Other classes: £120
Band C (4001 - 6000 miles) Lowest class: £75 Other classes: £150
Band D (over 6000 miles) Lowest class: £85 Other classes: £170